NEEDS ANALYSIS FOR DESIGNING AND DEVELOPING AN EFL TEACHING-SPEAKING MODULE FOR THE UNIQUE LINGUISTIC TAPESTRY OF CHINESE BUSINESS ENGLISH UNDERGRADUATES
| Title | NEEDS ANALYSIS FOR DESIGNING AND DEVELOPING AN EFL TEACHING-SPEAKING MODULE FOR THE UNIQUE LINGUISTIC TAPESTRY OF CHINESE BUSINESS ENGLISH UNDERGRADUATES |
| Publication Type | Journal Article |
| Year of Publication | 2024 |
| Authors | Hu, K, AlSaqqaf, A |
| Journal | Problems of Education in the 21st Century |
| Volume | 82 |
| Issue | 4 |
| Start Page | 456-472 |
| Pagination | Continuous |
| Date Published | August/2024 |
| Type of Article | Original article |
| ISSN | 1822-7864 |
| Other Numbers | E-ISSN 2538-7111 |
| Keywords | ADDIE model, Chinese EFL learners, ESP, module development, needs analysis, oral business English |
| Abstract | Developing effective oral business English (OBE) curricula requires clearly understanding student needs. This study evaluated the speaking needs of Chinese English as a Foreign Language (EFL) undergraduates majoring in business English for specific purposes (ESP), aiming to inform the design of a teaching module that bridges the gap between current speaking abilities and the escalating demand for advanced communication skills in business contexts. A needs analysis questionnaire, reflecting the first phase of the ADDIE model (analysis, design, development, implementation, evaluation), was administered to 398 randomly selected participants using a quantitative, cross-sectional survey design. Results revealed that while students struggle with speaking errors and lack communication confidence, they favor interactive activities such as presentations, discussions, and role-plays. Concerns about current OBE pedagogy and materials highlight a need for more collaborative learning and teacher support. Statistical analysis using independent-samples t-test and one-way ANOVA showed no significant differences in speaking needs based on gender, age, years of English study, or English proficiency. However, a significant difference was reported between fourth-year and third-year students. This study offers some insights for developing more effective interventions to address the specific needs of Chinese business English undergraduates in Chinese ESP education. |
| URL | https://oaji.net/articles/2023/457-1723302833.pdf |
| DOI | 10.33225/pec/24.82.456 |
| Refereed Designation | Refereed |
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